Mattel’s Inclusive Range of Dolls now Includes Barbie with Down Syndrome
Mattel worked with the National Down Syndrome Society to design a new Barbie. The doll is the first Barbie with Down Syndrome. It is part of Barbie’s 2023 Fashionista line, which Mattel describes as an “inclusive range” of dolls. These dolls are “designed to reflect the world kids see today.”
The new doll possesses a unique body sculpt intended to be reflective of women with Down Syndrome. This includes a shorter frame and a longer torso. The new face sculpt features a rounder shape, smaller ears, eyes that are slightly slanted in an almond shape, and a flat nasal bridge. This Barbie also has a single line on it’s palms. This is a physical characteristic commonly associated with the disorder.
Barbie’s accessories represent aspects of Down Syndrome. This Fashionista wears pink ankle foot orthotics. Ankle foot orthotics are often worn by children with Down Syndrome to support their feet and ankles. Her pink pendent necklace with three arrows represent the three copies of the 21st chromosome, the genetic material that causes the characteristics associated with the disorder. The doll’s dress is blue and yellow with butterflies. The butterfly is the symbol of the Down Syndrome community and the colors stand for Down Syndrome Awareness.
Barbie with Down Syndrome is joining existing Mattel dolls that have hearing aids, a wheelchair, alopecia, and prosthetic limb in the company’s diversity and inclusion line.
Kandi Pickard the President and CEO of the National Down Syndrome Society remarked on the partnership. “It was an honor working with Barbie on the Barbie doll with Down Syndrome. This means so much for our community, who for the first time, can play with a Barbie doll that looks like them. This Barbie serves as a reminder that we should never underestimate the power of representation. It is a huge step forward for inclusion and a moment that we are celebrating.”
Ellie Goldstein, a British model with Down Syndrome, took to Instagram in a partnership with Mattel to share how important seeing the doll was to her. “When I saw the doll, I felt so emotional and proud. It means a lot to me that children will be able to play with the doll and learn that everyone is different. Diversity is important as people need to see more people like me out there in the world and not be hidden away, Barbie will make this happen.”
